Optional Marketing Cloud Events Journey

You may opt into having your events automatically send out a reminder email 5 days before the event and a post event 'thank you for attending' email that contains a 3 question survey.  The survey questions are:  

• How satisfied were you with this event?
• Would you recommend this event to a friend or associate?
• Why or why not would you recommend this event to a friend or associate?

Please note that while we can add additional questions to the survey unique to your event (*this will take much more time to set up your event), the reminder and post event thank you emails are NOT modifiable, and you cannot opt out of one of the emails, both will be sent.  The emails will pull in your event name and the reminder email will link to your event for information.  Both emails will have specific text based on the customers membership status.

Journey emails will be sent only to the primary attendee, not each guest.  We do not recommend this for all your events, just your signature events.  You do have access to registrants email addresses so could send a personal pre-event reminder if you wish. 

Email Templates

A Reminder/Event Info Email (to be sent 5 days prior to event start date)

Subject Line: Get Ready For %%Display_Name%% This %%[MM/dd/yyyy]%%

Preheader: Please take a minute to review this important information about your event.

Body: %%FirstName%%,

We look forward to seeing you at the %%Display_Name%%, which is just a few days away!

Please take a minute to review this important information about your event, including itinerary and parking instructions.

Event Info Button [will hyperlink to your event]

[Will Get Pulled In For Members] Thank you for being a member of the Alumni Association of the University of Michigan. We appreciate your support!

[Will Get Pulled In For Nonmembers] We'd like to invite you to become a member of the Alumni Association of the University of Michigan. Join today to learn more about the discounts and benefits you can receive.

If you have any questions or concerns please contact our Alumni Relations department at [email protected] or 800.847.4764 during regular business hours (9 a.m. to 5 p.m. ET, Monday through Friday).

 

Thank You/Survey Email (to be sent 1 day or following Monday after event end date)

Subject Line: Thank You For Attending %%Display_Name%%

Preheader: Please complete our survey.

Body: %%FirstName%%,

Thank you for joining us for the %%Display_Name%%. Please take a moment to complete our quick survey so we can continue to provide great experiences for our Leaders and Best.

Share Your Input Button [will hyperlink to whatever survey link URL is included in the event in Salesforce. 

We look forward to seeing you at future Alumni Association events.

[Will Get Pulled In For Members] Thank you for being a member of the Alumni Association of the University of Michigan. We appreciate your support!

[Will Get Pulled In For Nonmembers] We'd like to invite you to become a member of the Alumni Association of the University of Michigan. Join today to learn more about the discounts and benefits you can receive.

If you have any questions or concerns please contact our Alumni Relations department at [email protected] or 800.847.4764 during regular business hours (9 a.m. to 5 p.m. ET, Monday through Friday).

Survey Results

A few weeks after the event any survey responses will be sent to your club.