Clubs/affiliates should create either a page or a group, but we advise against creating both, as that will splinter potential engagement opportunities. Groups are ideal for smaller clubs/affiliates and put less of the responsibility for generating content on club/affiliate leaders since anyone can post within a group. Pages are ideal for tier two and above clubs/affiliates that plan to generate engagement and connection around regular posts that they are creating. If a club or affiliate does create a group, it should be publicly available.